You have probably heard that the Obama administration wants Tony the Tiger to go the way of Joe Camel.
A special interagency working group, composed of several federal agencies, was commissioned by Congress in 2009 to perform a study of how food is marketed to children. It has instead released a set of "voluntary" guidelines for self-regulation in food advertising.
These guidelines hint, in not-so-subtle terms, that food companies must either change their recipes or stop advertising on shows watched by children, which are defined as those with audiences composed of just 20 or 30 percent children. Cereal manufacturers would also have to remove those cartoon mascots from all of their packaging.
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